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IDENTIFY YOUR AUDIENCE This is accomplished using a contact list which CHOOSE "Media" VEHICLE Mail, Fax, Email PRODUCE YOUR MESSAGE Copy Writing, Layout, Design & Printing |
| Below is an example of our qualitative approach
to marketing. In many cases we provide our clients with a contact list and produce their promotional piece (copy writing, layout, design and printing). To request a detailed proposal & a productivity analysis, please click here. |
| Step 1 Qualify the prospect: Our initial focus is to identify
and contact the decision maker - an individual who is in a position of authority, has indicated a need, and posses the financial resources to acquire goods and/or services from our client. |
| Step 2 Build a relationship: Our Marketers treat potential
Customers like human beings and intern are treated as such. Conversations are professional interactive and produce the desired, "qualitative" result. |
| Step 3 Reinforce the call: Next, after gaining permission
from the qualified contact, we deliver our clients promotional material electronically, via email & facsimile. Why? |
| Faxes and e-mails are more personal and because
they are delivered shortly after hanging up with the prospect, their reinforcement or connection to the sender is strengthened. In addition, e-mails and faxes are not concealed like conventional mail which is often discarded before the contents are revealed. |
| Note: once a relationship has been established
it then becomes appropriate to send additional collateral in the mail. |
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Step 4 Produce the Deliverable: A series of follow-up
calls are placed and
when our client's objectives are realized a deliverable is produced. Leads can include and are not limited to: sales meeting, request for quotation, sale, receipt of a completed survey or registration form, signed contract (e.g., agreeing to be a dealer for an assigned territory), etc. Finally, a report detailing our relationship with the prospect is submitted to our client's office. |
